Hey you!

I know you.

You have BIG goals for your riding and/or professional career and an insatiable desire to spend as much time as possible with your horse(s). 

And you're an entrepreneur.

I am too. And becoming one was seriously one of the best decisions I've ever made.

Was it as easy as I wish it could've been?

Uh, no.

Constant struggle, tbh.

But that's just how the cookie crumbles sometimes.

That's why equine entrepreneurs like us need to stick together.

My favorite thing ever is helping equestrian entrepreneurs like you improve your business so you can spend less time stressing over how you'll pay for your horse's expenses and more time actually spending time with your horse.

Whether you're just getting started with your very first side hustle or you need help streamlining processes to make your hustle more efficient, you're in the right place.

Where should you start?


 Graduation day! So bittersweet.

Graduation day! So bittersweet.

By now, you may be wondering who I am. (If not, that's totally cool, too.)

My name is Sara Mariah, and I grew up in Texas riding any and all horses I could throw a leg over. (That's a whole lot, in case you're wondering.) My mother is a BHS-certified instructor, and she guided me to dressage around 10 years old. Ever since then, I've been hooked! #dressagequeen

In college, I studied equine business management, and kept studying business after graduation because I'm just a weirdo who finds business fascinating. I also competed on both the hunt seat and western IHSA teams. I saw far more success riding western than hunt seat, though, probably because I got to keep my dressage-length stirrups!

In January 2018, after several years of noodling on ideas, I finally launched my new business, Stall 17, an online boutique for equestrians that offers apparel, gifts, and natural horse care products handmade by yours truly. (My favorite? The horse show recovery kits!)

 I love this old guy so much.

I love this old guy so much.

Finally, I'm horse mom to one very spoiled, piggy, retired pinto gelding named Sunny, and he is the actual center of my universe. Isn't he cute?

But why business coaching, and of all niches, why the horse industry?

Because I love you, and I love my industry. We small business owners need to stick together, because if we don't support each other, who will?

So hit me up on Instagram. Let's be best friends.