It's officially Halloween Month (some may know this as "October"), which means its time to get down to business--holiday business!
Last year, I did this little last-minute thing I called the Holiday Cheer Project. I tried to spread a little cheer by bringing together a bunch of equine small businesses, sharing about their businesses in a blog post, and sharing that blog post all over the place. I had a lot of fun doing it, too!
This year, I'm doing a few things differently: 1) I'm preparing early! 2) It'll be a PDF/digital magazine available for download with some blog posts throughout the end of November and all of December. 3) I'm planning to try out Facebook and Instagram ads to promote it, in addition to using all the various social media outlets I have at my disposal.