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Quarterly Income & Spending Report - Stall 17

Quarterly Income & Spending Report - Stall 17

Y'know, I realized last week that, as a business coach, it's a little weird that I haven't done one of these income reports yet.

Honestly, I think they're really tacky when done wrong - i.e. when used as a promotional tool.

I'm far more interested in seeing what really goes on financially in a business than I am in seeing someone's finances--and their six- or seven-figure months--flaunted as a way to drum up even more customers.

That's why I thought I'd do things a little differently, because I really do believe that looking into a business's income and spending reports can be an amazing and highly beneficial tool. Rather than talk about my finances as a business coach, I decided to start a series on income and spending reports for my other business, Stall 17, as well as any other small equine businesses that would be willing to volunteer their finances in exchange for a little help, to use as analytical tools.

2017 Recap & Planning for 2018

2017 Recap & Planning for 2018

No lie, I've been putting off writing this post. It hasn't been because I've been super busy with clients or super busy filling orders for my online store, Stall 17, either.

It's because 2017 was a total drag and this post is going to be embarrassing as all hell to publish.

My first year in business with Writing Dressage, 2016, was pretty good. It was before I really settled on doing one-on-one coaching with clients, and all I was really focused on was blogging consistently and figuring out how I could best help equine small business owners. Basically, 2016 was spent doing a lot of thinking.

By the end of 2016, early 2017, I figured out what I wanted to do, and holy cow I was excited about it! I had all these plans about what I could do to help equestrians. In February, I wrote out a pretty thorough business plan, put together a vision board, and planned on having a bangin' 2017.

There was just one problem: I was a little overzealous in my planning. A little more than a little. I sort of forgot to factor in real life, and the fact that there would be plenty of road blocks to pop up throughout the year.

What if you could spend $10 a month for a business coach?

What if you could spend $10 a month for a business coach?

Hey there, entrepreneurs! What if I told you that you could get some quality business coaching for a fraction of the cost of one of my major coaching packages?

You'd probably think I was crazy, right?

Nope. Not crazy. (At least I don't think so.)

Just crazy awesome.

I don't know if you've heard of it, but there's this crazy awesome thing called Patreon, and essentially, it's a membership platform that makes it easy for creators to get paid. While most of the creators on there are also creatives--artists, authors, musicians, etc.--I felt that this would be a fantastic addition to what I do here on Writing Dressage, even though business coaching isn't exactly what I'd call "creative". (Don't get me wrong, though, it can be!)

Holiday Prep Time! The 2017 Holiday Cheer Project is Here!

Holiday Prep Time! The 2017 Holiday Cheer Project is Here!

It's officially Halloween Month (some may know this as "October"), which means its time to get down to business--holiday business!

Last year, I did this little last-minute thing I called the Holiday Cheer Project. I tried to spread a little cheer by bringing together a bunch of equine small businesses, sharing about their businesses in a blog post, and sharing that blog post all over the place. I had a lot of fun doing it, too!

This year, I'm doing a few things differently: 1) I'm preparing early! 2) It'll be a PDF/digital magazine available for download with some blog posts throughout the end of November and all of December. 3) I'm planning to try out Facebook and Instagram ads to promote it, in addition to using all the various social media outlets I have at my disposal. 

Beating Burnout in the Horse Industry

Beating Burnout in the Horse Industry

Rather than my usual posts filled with helpful, actionable advice and probably a freebie download at the end, I want to touch on something a little bit different today.

If you pay attention to the dates the last few posts went up, you'll see a spike around February to May, a single post at the beginning of August, and a big, fat nothing for June or July.

The truth of it? I got burned out. Bad.

Don't get me wrong, I love what I do. I love this blog with all my heart. (Do you think I'd have celebrated my 3rd blogiversary in June if I didn't?) 

Sadly, I'm also one of those people who gets burned out easily and often. It's inevitable that I take a one- or two-month break at some point every year. As much as I wish I could be one of those bloggers who's all "I beat burnout! So can you!" and shakes pompoms in your face, I just can't. And not just because pompoms in your face sounds like a sneeze attack waiting to happen. 

Friday Favorites: Book Review - Color My Horse by Bev Pettersen

Friday Favorites: Book Review - Color My Horse by Bev Pettersen
Hey y'all! Welcome Christine Meunier back to the blog today with another book review, this time on a novel called Color My Horse by Bev Pettersen. Take it away, Christine!

I recently downloaded a copy of Color My Horse by Bev Pettersen.  I’m a fan of Bev’s horse stories as they ring true to the industry.  Color My Horse focuses on the racing world in the United States.

It flits between the two main characters – Mark Russell and Jessica Boone.  Mark is 31 years old, a thoroughbred trainer and just hitting his prime.  He’s got a 2 year old colt that is lined up for a race in the Breeders Cup and is very optimistic.  ‘Assets’ has an unbroken win record and is training well.

Spotlight Sunday - Christine Meunier, Equine Author and Educator

Spotlight Sunday - Christine Meunier, Equine Author and Educator

Happy Sunday, everyone! Today, I'm thrilled to have Christine back on the blog. You might remember her from her review of Horse Training with Bilger or her previous Spotlight Sunday post focusing on her blog, Equus Education. This time, Christine took the time out of her busy schedule to sit down and answer a few questions for us. 

WD: Introduce yourself.

CM: My name is Christine Meunier.  I’m an equine author and educator who lives in North East Victoria, Australia.  I’m a horse addict and have always wanted to own and work with horses.  I was blessed enough to receive my first horse at age 14 after having leased him for 6 months.  His name was Pride; I learned a lot with him!

Your Go-To Guide to Writing Resumes in the Equine Industry

Your Go-To Guide to Writing Resumes in the Equine Industry

When I say the equine industry is TOTALLY different from any other industry out there, I mean it. In this industry, there’s a whole slew of different skills required, experience preferred, and education necessary for professional success than in most other fields. How do you break through the noise and millions of resumes from girls who literally just want a job petting ponies all day and convince the HR person that you’re even worth an interview?

I’m about to show you how.

There are several things you need to look at, including how your sentences are worded, how the contents are laid out, which elements you include, and a lot more.

Before we get into discussing those, though, I have a suggestion: Print out a physical copy of each job ad you plan to apply to and highlight pertinent information in it. Start with specific things they require that you know you can fill. Also highlight certain phrases that you may be able to recycle in your cover letter or resume. These phrases will not only catch the eye of the HR manager, but prove that you read the ad in depth and understand the specific job requirements.

Friday Favorites: Book Review - Horse Training with Bilger

Friday Favorites: Book Review - Horse Training with Bilger

I'm thrilled to have Christine Meunier back on the blog today, this time to review a book she picked up recently called Horse Training with Bilger. Take it away, Christine!

Recently I had the opportunity to receive a copy of Horse Training with Bilger, a non-fiction horse book for riders of all disciplines.  This book is quite unique in that it fits in your back pocket and can be easily taken with you as you go about your work with horses.