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Beating Burnout in the Horse Industry

Beating Burnout in the Horse Industry

Rather than my usual posts filled with helpful, actionable advice and probably a freebie download at the end, I want to touch on something a little bit different today.

If you pay attention to the dates the last few posts went up, you'll see a spike around February to May, a single post at the beginning of August, and a big, fat nothing for June or July.

The truth of it? I got burned out. Bad.

Don't get me wrong, I love what I do. I love this blog with all my heart. (Do you think I'd have celebrated my 3rd blogiversary in June if I didn't?) 

Sadly, I'm also one of those people who gets burned out easily and often. It's inevitable that I take a one- or two-month break at some point every year. As much as I wish I could be one of those bloggers who's all "I beat burnout! So can you!" and shakes pompoms in your face, I just can't. And not just because pompoms in your face sounds like a sneeze attack waiting to happen. 

Friday Favorites: Book Review - Color My Horse by Bev Pettersen

Friday Favorites: Book Review - Color My Horse by Bev Pettersen
Hey y'all! Welcome Christine Meunier back to the blog today with another book review, this time on a novel called Color My Horse by Bev Pettersen. Take it away, Christine!

I recently downloaded a copy of Color My Horse by Bev Pettersen.  I’m a fan of Bev’s horse stories as they ring true to the industry.  Color My Horse focuses on the racing world in the United States.

It flits between the two main characters – Mark Russell and Jessica Boone.  Mark is 31 years old, a thoroughbred trainer and just hitting his prime.  He’s got a 2 year old colt that is lined up for a race in the Breeders Cup and is very optimistic.  ‘Assets’ has an unbroken win record and is training well.

Spotlight Sunday - Christine Meunier, Equine Author and Educator

Spotlight Sunday - Christine Meunier, Equine Author and Educator

Happy Sunday, everyone! Today, I'm thrilled to have Christine back on the blog. You might remember her from her review of Horse Training with Bilger or her previous Spotlight Sunday post focusing on her blog, Equus Education. This time, Christine took the time out of her busy schedule to sit down and answer a few questions for us. 

WD: Introduce yourself.

CM: My name is Christine Meunier.  I’m an equine author and educator who lives in North East Victoria, Australia.  I’m a horse addict and have always wanted to own and work with horses.  I was blessed enough to receive my first horse at age 14 after having leased him for 6 months.  His name was Pride; I learned a lot with him!

Your Go-To Guide to Writing Resumes in the Equine Industry

Your Go-To Guide to Writing Resumes in the Equine Industry

When I say the equine industry is TOTALLY different from any other industry out there, I mean it. In this industry, there’s a whole slew of different skills required, experience preferred, and education necessary for professional success than in most other fields. How do you break through the noise and millions of resumes from girls who literally just want a job petting ponies all day and convince the HR person that you’re even worth an interview?

I’m about to show you how.

There are several things you need to look at, including how your sentences are worded, how the contents are laid out, which elements you include, and a lot more.

Before we get into discussing those, though, I have a suggestion: Print out a physical copy of each job ad you plan to apply to and highlight pertinent information in it. Start with specific things they require that you know you can fill. Also highlight certain phrases that you may be able to recycle in your cover letter or resume. These phrases will not only catch the eye of the HR manager, but prove that you read the ad in depth and understand the specific job requirements.

Friday Favorites: Book Review - Horse Training with Bilger

Friday Favorites: Book Review - Horse Training with Bilger

I'm thrilled to have Christine Meunier back on the blog today, this time to review a book she picked up recently called Horse Training with Bilger. Take it away, Christine!

Recently I had the opportunity to receive a copy of Horse Training with Bilger, a non-fiction horse book for riders of all disciplines.  This book is quite unique in that it fits in your back pocket and can be easily taken with you as you go about your work with horses.

Spotlight Sunday - Equus Education

Spotlight Sunday - Equus Education

Hey guys! Today I'd like to shine a spotlight on a cool blog I stumbled across called Equus Education. 

Equus Education highlights possible horse careers worldwide.  It could be hands on with horses, teaching others about them or relating to the horse, as long as the focus is horses!  This blog explores horse courses, over 170 different horse jobs, and profiles people who are making a living with horses.

I also talked to the blog's owner, Christine Meunier, and asked her a few questions about her blog.

WD: Are you working on any current or upcoming projects? Tell us a little about them.

CM: On April 17th I released my second book for this year, which is book #4 in the Thoroughbred Breeders series for young adults.  I am already working on #5 and another horse book for adults.

Social Media Content Ideas for Small Equestrian Businesses

Social Media Content Ideas for Small Equestrian Businesses

Ever feel stumped about what to post on Facebook, Twitter, or Instagram? Have you had more than your fill of blog posts like “152+ Ideas for Fresh, New Social Media Content!!” that just don’t seem to deliver?

Yeah, me too. That’s why today, I’m sharing every idea I’ve ever had for social media content for equestrian businesses. From George Morris quotes to #FailFriday posts and everything in between, these ideas should help you fill your feed with fresh content that equestrians ACTUALLY want to see. (Because if I see one more coffee-and-donut-themed flat lay, I’m gonna throw something.)

Building Your Business Plan in the Equine Industry: Keeping It Legal

Building Your Business Plan in the Equine Industry: Keeping It Legal

If there's one post in this series that you read, it needs to be this one. Keeping your business legal is imperative in any business, but due to the dangerous nature of working with horses, I'd say it's not only imperative, but vital to not only the success, but to the survival of your business.

Your business needs a proper, well-built legal foundation in order for it to thrive. From terms and conditions to privacy policies, hold harmless agreements to helmet waivers, I'm going to discuss in this post the three routes you can take to establish your business's legal foundation, which one is best for you, and what paperwork you need to make sure you've got yourself and your business covered.

That's what legal paperwork is all about, really: C. Y. A. 

*Disclaimer: I am not a lawyer. For legal advice, always consult a professional. I am touching on legal needs in business because it's not something that is often covered, but I passionately believe that it needs to be discussed far more often than it is. 

Building Your Business Plan in the Equine Industry: Business Plan Additions

Building Your Business Plan in the Equine Industry: Business Plan Additions

There’s so much that goes into a business plan that sometimes it can be hard to tell what’s really necessary. Last week, I talked about what sections you really need to have in your business plan. Today, it’s all about additional pieces that can enhance your business plan. So, let’s get to it, yes?

1: Dream Customer Avatar

Your dream customer avatar is basically a detailed description of your dream customer. This avatar is, in essence, your target market boiled down into one fictional person. The way a lot of people, especially small businesses and bloggers, like to do it is they give this person a name, a handful of characteristics pulled straight from their target market demographics, and several sentences/statements that describe this person’s life.

While most people advocate for having only one dream customer avatar, for others that’s just not a reality. I personally have two for WD, one for my author blog, and I will potentially be putting together a few more once I nail down the other various aspects of this crazy, multifaceted company I’m trying to start.