Yesterday’s post on 6 ways to generate buzz for your barn on the fly had some great stuff in it, but what if you need something a little sooner? Something that’s a bit bigger than a pen or a business card, but doesn’t require you to wait for it to ship? And what about those of you who aren’t in the biz of barn ownership?
No worries, sugar. I’ve got ya covered.
While these require a bit more forethought than my previous post, these ideas are sure to get you and your barn or business at the forefront of your clients’ and target market’s minds.
1) Send thank-you cards
I don’t know about y’all, but when I go check the mail, it’s a chore. It’s a thing that I don’t ever look forward to unless I’ve just ordered a new novel from Amazon. All I ever find are bills, credit card companies trying to get me to sign up, and ads for shit I can’t afford.
Wouldn’t it be nice to find something less ick in your mailbox?
Better yet, thank you cards are so, so simple. Target always has two or three different packages of note cards in their Dollar Spot, they’re usually a package of 6 or 8 for $1, and they’re always gorgeous. Plus, if you, one of your employees, or someone you know has really pretty handwriting, think of how Instagram-worthy that card would be!
If you choose to send thank-you cards, make sure you’re not trying to sell them something. Then it just becomes an ad and those definitely fall in the ick category. If you do anything at all, offer a discount. That’s it.
2) Drop some flyers around town
Canva is my favorite resource for this. I’m still learning all the ins and outs of Canva myself, but I’ve seen what other people can pull off using the program and it’s great.
While Canva does offer a selection of premium design elements for a small fee, most of their elements, layouts, photos, etc. are free and the interface is soooo simple. So far, I’ve designed almost everything I’ve needed for my blog using Canva: business cards, social media graphics, everything in The Tack Trunk.
Once you’ve got them designed, you can print and cut them yourself OR head to somewhere like Staples or Office Depot to get them printed on really nice paper. Like I mentioned in #4 in yesterday’s post, visit local businesses and, if they have a bulletin board, ask if you can pin up a flyer. Feed stores, show grounds, tack stores, and auto repair/service places are all great options.
3) Join local industry Facebook groups
This is more than just sharing memes or posting ads for your horse shows. Facebook groups in the horse industry can be a great marketing tool as long as you’re following the group’s rules. Most groups have them, and unless the group you join is specifically for selling things, it’s probably not a good idea to post obvious ads. If you do, you run the risk of getting blocked and nobody wants that.
Once you join, actively contribute. Answer questions, offer advice and support, and be as helpful, positive, and uplifting as possible. (Just don’t overdo it.)
4) Share a review or testimonial
Reviews and testimonials are powerful things. People are often more likely to leave a negative review than a positive one, so if you’ve had a great experience, especially with someone else in the horse industry, share it!
Don’t limit this to just a tweet or Facebook post, either, though you should definitely do those. Go onto the person’s or business’s web site or Facebook and submit your review. If their web site doesn’t have somewhere to submit your review, send them an email instead. That way, even if nobody else sees it, they will, and they’ll be more likely to recommend you, too.
5) Run a weekend sale
This doesn’t have to be a major ad campaign, either. One post on Facebook, a short series of tweets, and/or a quick email to any clients who might be interested is all you really need. You don’t have to put together coupons or run any ads (unless you want to), so this is a great option if you don’t have a lot of spare cash to invest in marketing.
What you offer is up to you, but 10-15% off a one-month lesson package is a pretty good deal in my book, as is free shipping or a discount code for a percentage off one of your products.
Additionally, you can download the checklist form of this blog post here so you can get to work straight away.
P.S. Don’t forget to share this post with your friends!