I offer a selection of private, one-on-one coaching packages to fit your needs and the unique needs of the equine industry. All packages can be tailored to your business, no matter what stage you're at.


Basic Packages

The Introductory Package is a step-by-step program that goes in-depth into building and developing your business plan. We'll follow a simple framework based on your personal goals and your vision for your business that will allow us to build your business plan from the ground up.

Elements included in the Introductory Package:

  • Summary
  • Target Market
  • Competitive Analysis
  • Products and/or Services
  • Marketing/Advertising/PR Plan
  • Finances

Time frame: ~2 weeks



The Training Package is a step-by-step program that laser focuses on the financial planning aspect of building your business plan. Together we'll follow a simple guide I developed myself while planning my own business that will walk you through what is often considered the most confusing and intimidating part of starting any business.

Elements included in the Training Package:

  • An audit of your current spending, income, and savings (if available)
  • Breakdown of how to set financial goals
  • Action plans to set you up for success
  • A brief discussion of taxes and how to save for tax season
  • Companion workbook

Time frame: ~1 week



The 1st Level Package delves deep into getting to know your customers, your competition, and how your business fits into the puzzle. We'll go through several small analyses to help you better understand how your customers think and how your competition is (or isn't) appealing to their needs.

Elements included in the 1st Level Package:

  • SWOT analysis
  • Target market breakdown
  • Competitive analysis
  • Consultation detailing how best to use the results discovered and brainstorm specific actions to take

Time frame: ~1 week

1st Level



The 2nd Level Package focuses on your business's online presence. It is imperative for any business to have an online presence in the digital age, so this package aims to set your business up for success by making it easily discoverable and appealing to your target market. 

Elements included in the 2nd Level Package:

  • Web site review
  • Google page review
  • Social media review
  • Consultation where we discuss what is done well, what needs improvement, and suggestions to implement
  • Consultation where we discuss any changes that were made

Time frame: ~1 week

2nd Level


The 3rd Level Package focuses on developing new products/services or enhancing current ones. Seth Godin once said "Don't find customers for your products, find products for your customers." In this package, we'll take a look at what you do, then tailor your products/services to your customers.

Elements included in the 3rd Level Package:

  • Review current products/services OR brainstorm new ones
  • Discuss unusual ways to engage clients through products/services
  • Delve into unique spins on products/services
  • Discuss financing, production, systems, and more.

Time frame: ~2 weeks

3rd Level


The 4th Level Package focuses on developing new marketing strategies or enhancing current ones. In order to reach your target market, your message needs to be crafted in a way that is eye-catching, appealing, engaging, and more. In this package, we take a look at your products and how they serve your customers to develop the best possible way to market them.

Elements included in the 4th Level Package:

  • Review current strategies OR brainstorm new ones
  • Discuss various online & offline marketing strategies, including social media, print ads, potential for brand ambassadors/sponsored riders, etc.
  • Discuss financing, systems, and more.
  • Finalize 1-year marketing calendar

Time frame: ~2-3 weeks

4th Level


Advanced & Custom

The Prix St. George Level Package is aimed at rebranding for businesses who are unhappy with their current image. This package is intended for established businesses and involves taking a critical look at your business from multiple viewpoints. In this package, we'll work together to understand the strengths and weaknesses of your brand as it is currently and build one that is both representative of your business and will allow it to grow and prosper in the right direction in the future.

Elements included in the PSG Level Package:

  • SWOT/Competitive analysis
  • Target market breakdown
  • All elements in 2nd Level Package
  • Consultation to discuss your vision for your new brand both visually and otherwise
  • Consultations to develop your brand's new visual identity
  • Consultation to develop a launch strategy to let your customers know about your rebranding
  • Development of your new brand, either by me or a third party designer

Time frame: ~4-6 weeks

Prix St. George

Starting at $697

In the Intermediaire I Level Package, you may choose up to three packages listed above and combine them. You'll receive discounted rates up to 20%.

Time frame: Varies

Int. I


The Intermediaire II Level Package includes a full business consultation. In this package, we'll look over your entire business from nose to tail, discuss what's done well and what needs work, streamline systems, and work on making your business as efficient and profitable as possible. (This package will take longer to complete for budding entrepreneurs with new businesses than for established businesses and their owners.)

Elements included in the Intermediaire II Level Package:

  • Build/develop your business plan (Introductory Level Package)
  • Financial review if necessary (Training Level Package)
  • SWOT/Competitive analysis & target market breakdown (1st Level Package)
  • Online presence discussion (2nd Level Package)
  • Product/service development/enhancement (3rd Level Package)
  • Marketing strategy development/enhancement (4th Level Package)

Time frame: Minimum 1 month

Int. II

Starting at $1197-1497

(Valued at over $1800)

In the Grand Prix Level Package, you can customize a support program to meet you and your business's needs. To further discuss your needs and to schedule your free clarity call, contact me at saramariah(at)writingdressage(dot)com or using the form at the bottom of this page.

Grand Prix



Not ready to book your package yet?

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